Inkling’s primary logo is in handwritten cursive to emulate writing with ink and to give the feeling that every item sold has been handpicked and signed off personally. Vintage botanical prints of the elegant iris from the New York Public Library pair perfectly with the organic and timeless feel of the brand.

The alternate logo is in a traditional serif typeface, to match the classic art of writing and gift-giving.

The colour palette is inspired by parts of the iris, as well as indigo ink, bleached parchment and gold sealing wax.